As the largest building material exhibition in East Indonesia, the exhibition profile reflects the diversity and innovation that characterize the event. From this profile, it can be seen that the exhibition serves as a primary platform for industry players, entrepreneurs, and other stakeholders to showcase the latest products, services, and technologies in the building material industry. With a focus on home construction and decoration, the exhibition profile illustrates the importance of this event in facilitating knowledge exchange, collaboration, and industry advancement in the East Indonesia region. From providing building materials to interior design solutions, the exhibition profile highlights the pivotal role of the expo as a driver for the development of the construction industry in the region.